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Brand Activation 

Case Study 
Chanel les exclusif

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Team

Sandra Lucia Diaz
Jan Smith
David Andrews

Categories

Fashion Illustration
Brand Activation

Creative Process

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Brain Storming 

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User Testing

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Market Research

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Team Management

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Product Features

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Minimal Design

Responsive Design

Creative Idea

User Experience Research

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Brand Redesign

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Web & App Development

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Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever.

A story in Research

Every year, the CHANEL team at Saks Fifth Avenue of the Bal Harbour Shops, celebrate their exclusive fragrance line of Les Exclusifs; a fragrance trunk show where they invite their top ten clients to experience the unique stories of each of the Les Exclusifs fragrances. We had Live Sketching sessions where I illustrated twenty custom beauty sketches for the lovely client who purchased a Les Exclusifs fragrance. The event included a beautiful presentation by Cristina, the Director of Education for CHANEL. She takes you on a journey through the creation of each fragrance by Ernest Beaux, Jacques Polge, and Olivier Polge perfumers to Mademoiselle Chanel.

The numbers

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  • Conversion Rate – 90%
  • Return Users – 77%
  • Social Following – 85%

Projects

Satisfied Clients

Ongoing Projects

Cups Of Coffee

Other Recent Works
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