AM to PM
Tasks: Beauty Tutorial
Client: Hotheads Hair
Programs: Final Cut Pro X & After Effects
Talent: Vicki Casciola + Maria Tettamanti
Featured: Modern Salon
Problem: Work with the Hotheads team to create targeted a digital campaign to launch Hotheads Ombre Extensions.
Solution: Organized and executed video production of AM to PM beauty tutorial. Generate original short-form video and lead successful execution of video production team, Influencer Maria Tettamanti, and stylist Vicki Casciola.
Role: Digital Content Creator & Video Editor
