Faux Mohawk Braid

Client: Hairtalk
Tasks: Beauty Tutorial
Programs: Final Cut Pro X & After Effects
Talent: Olivia Smalley + Jamie Conrad
Second Camera: Chris Ramos
Featured: Behind the Chair & Modern Salon

Problem: Drive relevant traffic and sales of Hairtalk hair extensions from content delivered through social media.
Solution: Implemented DSLR filmmaking, sound recording, and lighting, while producing Faux Hawk Braid Tutorial. Post production was in charge of video color correcting, balancing audio, working with music, timing, and pacing. Manage internal and external teams in the production and delivery of creative assets for marketing Faux Hawk Braid Tutorial campaign and on-product.
Role: Art Director & Video Content Producer

 

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