Hotheads Social Media
Tasks: Social Media Management
Social Networks: Facebook, Instagram, Pinterest, Twitter, Snapchat
Talent: Talented Stylist & Fashion Influencers
Problem: Collaborate with talented stylist to identify, build, and build influencer programs.
Solution: Cultivate and introduce Hotheads to new and emerging talent, engaging new audiences and customers. Supported marketing team by bringing ideas to life through ideation and creation of sophisticated social media campaigns. Helped creatively concept, prep, shoot, and edit short form video projects for multiple brands and departments under the International Design Corp. Media umbrella. Increased Hotheads Instagram community from 300 to 33,000 followers in less than a year. Support brand loyalty and encourage discussion of user-generated content via active community participation and conversation.
Role: Social Media & Influencer Director