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Spongelight Hair Color Applicators

Client: Colortrak
Tasks: Video Editor
Talent: Olivia Smalley & Jamie Conard
Programs: After Effects & Final Cut Pro X

Problem: Increase the sales of Colortrak’s Spongelight Hair Color Applicators.
Solution: Collaborated with Stylist Olivia Smalley from concept and brought to life video stories on YouTube and Instagram and other live video formats.  Drove traffic and sales from content we put out through social media, while furthering our brand positioning and raising awareness, preference, and consideration.
Role: Video Content Producer & Art Director